InCity, originally known as Inci Bebé since 1989 and rebranded in 2006, is a Turkish children’s and youth fashion brand based in Istanbul. It specializes in high-quality, stylish designs crafted ethically in Europe. InCity distributes its collections globally, operating from showrooms in Istanbul and serving over 50 countries across five continents. With a focus on both everyday wear and special occasions, the brand aims to bring out the modern side of children while encouraging them to reach their potential through fashionable, sophisticated clothing.